Case study 1

West of Scotland Counselling Services

Dates: Dec '19 - Feb '20

"The problem was, I couldn't seem to increase my service users with my existing site"

Background

The client ran a language learning club across Lanarkshire, running classes from 0 - 13. Alongside this, she provided private tutoring to adults, either face-to-face or remotely.

The process of having to work across many platforms, preparing reports and communicating with parents and adult learners, left the client feeling frustrated, overwhelmed and desperate to find a solution to improving her workflow.


The currents state of the language tutoring market has focused primarily on getting learners matched up with tutors via an exchange service, making advertising easier. These services have become saturated making it difficult for tutors to gain enough market share. These services fail to serve the tutors needs because of the large amount of choices made available. This new product will address this gap by designing the product more towards nursery schools and similar institutions, while still advertising on 3rd party sites to bring in adult learners.

Background

The client ran a language learning club across Lanarkshire, running classes from 0 - 13. Alongside this, she provided private tutoring to adults, either face-to-face or remotely.

The process of having to work across many platforms, preparing reports and communicating with parents and adult learners, left the client feeling frustrated, overwhelmed and desperate to find a solution to improving her workflow.


The currents state of the language tutoring market has focused primarily on getting learners matched up with tutors via an exchange service, making advertising easier. These services have become saturated making it difficult for tutors to gain enough market share. These services fail to serve the tutors needs because of the large amount of choices made available. This new product will address this gap by designing the product more towards nursery schools and similar institutions, while still advertising on 3rd party sites to bring in adult learners.

Background

The client ran a language learning club across Lanarkshire, running classes from 0 - 13. Alongside this, she provided private tutoring to adults, either face-to-face or remotely.

The process of having to work across many platforms, preparing reports and communicating with parents and adult learners, left the client feeling frustrated, overwhelmed and desperate to find a solution to improving her workflow.


The currents state of the language tutoring market has focused primarily on getting learners matched up with tutors via an exchange service, making advertising easier. These services have become saturated making it difficult for tutors to gain enough market share. These services fail to serve the tutors needs because of the large amount of choices made available. This new product will address this gap by designing the product more towards nursery schools and similar institutions, while still advertising on 3rd party sites to bring in adult learners.

Background

The client ran a language learning club across Lanarkshire, running classes from 0 - 13. Alongside this, she provided private tutoring to adults, either face-to-face or remotely.

The process of having to work across many platforms, preparing reports and communicating with parents and adult learners, left the client feeling frustrated, overwhelmed and desperate to find a solution to improving her workflow.


The currents state of the language tutoring market has focused primarily on getting learners matched up with tutors via an exchange service, making advertising easier. These services have become saturated making it difficult for tutors to gain enough market share. These services fail to serve the tutors needs because of the large amount of choices made available. This new product will address this gap by designing the product more towards nursery schools and similar institutions, while still advertising on 3rd party sites to bring in adult learners.